Chamutzi Moshe — Logo & Brand Identity

A logo and brand identity for a new artisan pickle brand built on a beautiful story of partnership. Two men, both named Moshe — one a master grower, the other an expert in fermentation and jarring — joined forces to create something greater than the sum of its parts. The logo captures this story visually: a hand-drawn portrait of the two men set against open fields, framed in a classic oval with a ribbon banner, evoking warmth, heritage, and homemade authenticity. From field to jar — a brand that tastes like tradition.