HaKesem HaYarok — Packaging Design

A packaging design for a premium lettuce product line for HaKesem HaYarok ("The Green Magic") — a fresh produce brand with an existing visual language. The challenge was to stay true to the brand while giving it a bold new twist. The result is a playful yet refined label, centered around original hand-drawn calligraphy that brings warmth, personality, and a human touch to the shelf. A design that stands out without losing its roots.